The company had already 50% of Valor’s stakes but, earlier this week, it acquired the remaining half that belonged to other local publisher, Folha de São Paulo. The Brazilian Publisher Globo Group became the sole proprietary owner of Valor Economico newspaper and website. The main activities on mobile devices are internet browsing (87%), email (85%), telephone calls (89%), and news searching or browsing (71%).Īs expected, millennials are the age group who spend more time using their devices: four hours a day, on average.īrazilian publisher Globo Group acquires Valor Economico
The report also supports that Brazilians are more open and receptive to digital ads, alongside Colombians in Latin America whereas countries like Argentina have more challenges.īrazilian users also affirmed using more apps regularly: eight, compared to six in 2015’s report.
Valor economico Offline#
The survey revealed that people tend to pay more attention to ads in digital media than in offline media. The report was made by Millward Brown Brasil and NetQuest, which polled 1,200 people between 14 and 55 years old who own a smartphone and/or a tablet. According to the MMA Mobile Report Brazil 2016, released last week during IAB Brazil’s Ad Tech and Data, the number of Brazilian internet users who affirmed avoiding clicking on online ads has dropped from 41% to 32%.
This week’s Latin American Roundup: a new survey shows that the number of Brazilians who avoid clicking on digital ads has dropped from 41% to 32% this year Brazilian publisher Globo Group acquires Valor Economico website and newspaper from Folha de São Paulo and new hires in the local programmatic market at IgnitionOne LATAM and Mercado Livre.īrazilian internet users are keen to accept digital adsĮven though ad-blocker adoption has been growing worldwide, the media sector has numbers to support digital operations in Brazil.
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